我們的歷史

L’Oréal Paris的故事:
走過110年的進步與創新,仍在繼續發展……

1909年,L’Oréal’ 的起源: 革命性的髮色和富有遠見的創辦人  

L’Oréal在1909年創立,源於化學家Eugène Schueller的靈機一動。女性開始接受較為男性化的潮流,希望有短金髮。他為一個染髮配方申請了專利,這與當時市場的產品截然不同,可以安全地使用。而染髮劑至此在未來數十年成為了公司的重點。  

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1960至1970年:以解放推動的身份帶來創新

在60年代,碧姬芭鐸(Brigitte Bardot)讓長髮成為了潮流,展現性感的野性魅力,或呈現整齊的髮髻。公司在Dalle的帶領下緊跟潮流,設計了符合女性需求的產品,同時確保使用上的安全。家用染髮品牌Préférence在1970年代推出,而品牌聞名全球的標語「因為我值得」更成為了轉捩點。這是首個突顯自信重要性的廣告訊息。

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1980至1990年:幫助女性能夠更有自信地面對世界。

隨著愈來愈多女性在公共領域及工作場所上擔任重要角色,L’Oréal Paris推出了化妝及護膚產品,幫助女性擁有年輕地妝容和迷人自信。

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2000年——邁入千禧世代:這是個嶄新的領域

邁入千禧世代,L’Oréal亦進入新的時代,因為品牌加快了開拓新市場、市場區隔及分銷渠道的步伐,並力求克服可持續發展的挑戰。品牌推出L’Oréal男士護膚系列,這是首個為廣大受眾推出的男士抗衰老系列,而品牌亦比競爭者更快地把握數位潛力,持續創新,與時並進,為求符合顧客對於正在改變的生活方式的需求。

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